The brief: Make sure everyone knows which days Prime day is on. The idea: two days of epic deals on products that you simply can’t stop thinking about - so much so that they sneak into your subconscious, infect your day dreams and boom out of nowhere appear in your reality to remind you not to forget to buy them on two very specific dates.

The day/date launch videos ran through social and digital alongside a very special music video featuring one of those tracks that once you hear it, you can’t stop singing it. Jon Batiste performing “Get out of my dreams and into my cart” a reworking of the Billy Ocean Classic.

Director: Jeff Low / Warren Fu