SUNTORY -196 サントリー マイナス
- THERE’S METHOD IN THE MINUS
The Japanese have a word for taking something really complex and distilling it into something simple - We decided to use a giant lemon and a catchy jingle instead.
MCLAREN W1 - THE NAME IS EARNED
For a car to be considered part of the Mclaren ‘1’ supercar bloodline, it must meet the highest of standards, not just in how it is made, but what it exudes, and how it feels to drive. A title like this is not given, but something that must be earned.
The ‘Build a life’ campaign is about a creating a belief that anyone can change their home to make their life better. Simple, like the campaign we created for it.
B&Q - BUILD A LIFE
SONY PLAYSTATION - THIS IS FOR THE PLAYERS
While Xbox One was giving gamers a back seat by positioning itself as a one-stop "entertainment" box, our strategy was to go back to PlayStation's roots as a brand. We put gamers and gaming at the very heart of everything PS4 and Sony PlayStation stood for, and rebranded those gamers in an own-able way that Xbox couldn’t – as "Players".
The ‘For The Players’ campaign became the most successful PS campaign ever and made the PS4 Europes biggest selling console - reversing its position in the UK. Lol at all the Xbox losers who bought a glorified DVD player.
The ‘elite’ may sneer at a Rustlers and see it as a nasty, dirty, microwaveable burger. But for those who’s days are weighed down with the real struggles of everyday life, it’s a moment of indulgence. A gratifying plastic packed luxury that grants one the permission to lose thyself in it’s meaty metaphor. Enjoy.
RUSTLERS - OH. MY. RUSTLERS
COCA COLA - SUMMER
No words needed.
PERNOD RICARD
- SCALPEL ‘THE BLEEDING EDGE OF CREATIVITY’
Scalpel is a culture & inspiration magazine that brings together twelve thought leaders, or ‘surgeons’, from the worlds of film, photography, art, technology, retail, design, fashion, music and celebrity. Surgeons present a profile of their top five emerging talents to expose our audience to the names that will drive future trends. I helped the team at Amsterdam Worldwide curate, write and edit content.
Neymar Jr. & Emily Ratajkowski battle it out against the conformist uptight stiff jean wearing Zombies in a post apocalyptic unfashionable world, all to showcase the hyper 3D flexibility of the new Replay Hyperflex+ collection - Sounds fun right?
REPLAY HYPERFLEX+
- ATTACK OF THE STIFF JEAN ZOMBIES
In life, they say you should make the most of your life. On Playstation, you should make the most of your lives until the day you die… and respawn again.
SONY PLAYSTATION -
THE WONDERFUL LIFE OF A PS4 PLAYER
The brief: Make sure everyone knows which days Prime day is on. The idea: two days of epic deals on products that you simply can’t stop thinking about - so much so that they sneak into your subconscious, infect your day dreams and boom out of nowhere appear in your reality to remind you not to forget to buy them on two very specific dates (and breathe).
AMAZON PRIME DAY
- DEALS YOU’VE BEEN DREAMING OF
PADDY POWER
- LOVE FOOTBALL. INTIMATELY
Go footballs deep and fall in love with the unheralded parts of the beautiful game with Paddy Powers Bet Builder. From corners to cards to shots off target - Paddy Power celebrates the little moments that bring football fans to their knees and cry out in ecstasy,
INTEL VISUAL LIFE
- DOCUMENTARY SERIES
For the launch of the 2nd Generation Intel Core Processors we created a global digital experiential campaign that would highlight the benefits of Intel’s new visibly smart processors. For the campaign, we created a series of inspirational short documentaries detailing the visual lives of various creative talents to create conversation among online communities and inspire people to share their visual lives with us.