For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Mission, we created a campaign that was truly 'For The Players'. To prepare eager gamers for the mission we created a series of top secret detailed blueprint assets. These assets were leaked online in various formats (gifs, videos, jpgs etc) via social networks, with each giving hints and tips that would help prepare players for when they came face-to-face with Batmans biggest nightmare.