To counter the FIFA Football games exclusive deal with Xbox we had to create a football defense campaign that would keep Players playing all football games on Playstation. As Playstation had the largest number of football game Players in the world already (31 million to be exact) we used this insight to create PS.F.C - The biggest and best football club in the world. Reinforcing the fact that if players wanted to play against other players then there was only one club they should play for - PS.F.C.

The campaign launched with a 60 second spot during the opening games of the UEFA Champions League. With each scene then edited down to create a series of idents that would run either side of every break in play.

We created our own version of the Ballon Dor with the winner receiving the coveted Golden Controller.

And we even created our own kit in collaborationwith Adidas.

The campaign was also extended into a social initiative in partnership with the F.A. in the PS F.C. Schools Cup.

Director: Glassworks