Hewlett Packard and Ellie Goulding collaborated to create an interactive music video for her hit single ‘Burn’. Bringing together the work of a number of socially influential artists from around the world - graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel – to create an interactive experience that allows viewers to light up Ellie’s intimate acoustic performance at the touch of a key creating a custom experince for each viewer.

Director: Daniel Eskils / Acne

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