The Last of Us is a Playstation game which takes place in a world of desperate choices. Your survival relies on you making impossible decisions, with ramifications so awful that you will never be the same again. The question we asked for this campaign was do you have what it takes? Could you be... The Last Of Us?

The campaign ran in cinema, TV and print with an interactive element where you could say goodbye to your loved ones by incorporating your own images and messages into a personalised trailer.

Director: Mini Vegas / Mini Vegas