The ‘Build a life’ campaign is about a creating a belief that anyone can change their home to make their life better. I was part of the team that developed OOH, social and digital, promo’s and activations such as the B&Q Tool bank; created to support people on low incomes to help them improve and build their lives.
The brief: Make sure everyone knows which days Prime day is on. The idea: two days of epic deals on products that you simply can’t stop thinking about - so much so that they sneak into your subconscious, infect your day dreams and boom out of nowhere appear in your reality to remind you not to forget to buy them on two very specific dates.
The day/date launch videos ran through social and digital alongside a very special music video featuring one of those tracks that once you hear it, you can’t stop singing it. Jon Batiste performing “Get out of my dreams and into my cart” a reworking of the Billy Ocean Classic.
Director: Jeff Low / Warren Fu
Campaign to launch the partnership between The Coca-Cola Company and The Ocean Cleanup.
Every year up to two million tons of plastic pollution flow from our rivers into our oceans. 80% of this plastic comes from just 1000 rivers.
That’s why The Coca-Cola Company teamed up with The Ocean Cleanup, to combine their global and logistical support on the ground with the science, technology and innovation of The Ocean Cleanup interceptor boats that collect up to 50 tons of plastic a day.
While Xbox One was giving gamers a back seat by positioning itself as a one-stop "entertainment" box, our strategy was to go back to PlayStation's roots as a brand. We put gamers and gaming at the very heart of everything PS4 and Sony PlayStation stood for, and rebranded those gamers in an own-able way that Xbox couldn’t – as "Players" .
The ‘For The Players’ campaign became the most successful campaign ever and made the PS4 Europes biggest selling console even reversing its position in the UK.
Director: Adam Berg
For Sony PlayStation’s big Christmas campaign we asked one simple question - why play on any other console when you can make the most of your life(s) on PS4?
The campaign featured a launch film, OOH and Air Bnb Partnership that gave people the chance to test drive the life of a PS4 player with their mates.
Director: Bjoern Ruehmann
For the launch of PlayStation VR we created two films that showed the breadth of games available on PSVR and how you can truly only 'Live The Game' when you immerse yourself in it on PlayStation VR.
Director: Man VS Machine
Over the years Italian fashion brand Benetton had become famous for creating ground breaking campaigns highlighting human rights issues.
But people had forgotten that they also made clothes.
Clothes for everyday people. Living real lives.
I lead creative for the pitch winning concept ‘Clothes For Humans’ that was then developed into a brand campaign. Created to reposition, refocus and bridge the gap between the brands human rights activities and the humans who wear the clothes.
The Clothes for Humans message was implemented through brand coms, Retail, POS and publishing.
Photographer: Theo Werner
Neymar Jr. and Emily Ratajkowski battle it out against conformist uptight stiff jean wearing Zombies in a post apocalyptic futuristic world, to showcase the hyper 3D flexibility of the new Replay Hyperflex+ collection.
Director: Romain Chassaing / Solab
Supermodel Irina Shayk blows your mind by working out in Jeans, disproving the age old theory that you can't work out in jeans.
Director: Tell No One / Good Egg
Al Jazeera asked for a simple visual idea that would help them step outside of their reputation as an Arabic news channel, and demonstrate their global coverage, in order to appeal to a wider audience and range of distributors.
We created a campaign that brought together parallel AJ stories from across the world, offering a rare opportunity to demonstrate the experiences we as humanity share the world over.
The campaign went on to receive 3 Epica Awards.
The MINI Cabrio has always represented freedom and individuality. For the launch of the new MINI Cabrio we took the ‘Always Open’ mantra, and injected it with a little attitude. In a breakaway from the classic ‘sunny’ Cabrio advertising, the campaign looked to celebrate the exhilaration of being out in the elements, reflecting the positive, open-minded outlook of MINI drivers. Challenging them to never put the roof up – whatever the weather. The integrated campaign consisted of TV, idents, print & OOH and a pocket guide book detailing anything and everything that’s new about the new MINI Cabrio.
Director: Tim Godsall / Anonymous
Go footballs deep and fall in love with the unheralded parts of the beautiful game with Paddy Powers Bet Builder. From corners to cards to shots off target - Paddy Power celebrates the little moments that bring football fans to their knees and cry out in ecstasy,
The campaign launched with an enticing teaser film pre game, followed by the full film just before kick off.
Director: Traktor
Hewlett Packard and Ellie Goulding collaborated to create an interactive music video for her hit single ‘Burn’. Bringing together the work of a number of socially influential artists from around the world - graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel – to create an interactive experience that allows viewers to light up Ellie’s intimate acoustic performance at the touch of a key creating a custom experince for each viewer.
Director: Daniel Eskils / Acne
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The Last of Us is a Playstation game which takes place in a world of desperate choices. Your survival relies on you making impossible decisions, with ramifications so awful that you will never be the same again. The question we asked for this campaign was do you have what it takes? Could you be... The Last Of Us?
The campaign ran in cinema, TV and print with an interactive element where you could say goodbye to your loved ones by incorporating your own images and messages into a personalised trailer.
Director: Mini Vegas / Mini Vegas
For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Mission, we created a campaign that was truly 'For The Players'. To prepare eager gamers for the mission we created a series of top secret detailed blueprint assets. These assets were leaked online in various formats (gifs, videos, jpgs etc) via social networks, with each giving hints and tips that would help prepare players for when they came face-to-face with Batmans biggest nightmare.