A serious scientist meets a not so serious giant lemon.
The -196 'Method in the Minus' campaign takes inspiration from the drink’s complex formulation and the Japanese art of cutting edge, if quirky, solutions to any problem - from bullet trains and robot concierge to usb-powered heated slippers and using liquid nitrogen to freeze lemons at minus 196 degrees.
As part of the broader campaign we devloped OOH and also took over South London with a Konbini Store pop-up for festivalgoers at Brockwell Live and a bus wrap for the 196 Bus route running directly past Brockwell Park in Brixton.
Director: Fatal Farm
Go footballs deep and fall in love with the unheralded parts of the beautiful game with Paddy Powers Bet Builder. From corners to cards to shots off target - Paddy Power celebrates the little moments that bring football fans to their knees and cry out in ecstasy,
The campaign launched with an enticing teaser film pre game, followed by the full film just before kick off.
Director: Traktor
The ‘Build a life’ campaign is about a creating a belief that anyone can change their home to make their life better. I was part of the team that developed OOH, social and digital, promo’s and activations such as the B&Q Tool bank; created to support people on low incomes to help them improve and build their lives.
While Xbox One was giving gamers a back seat by positioning itself as a one-stop "entertainment" box, our strategy was to go back to PlayStation's roots as a brand. We put gamers and gaming at the very heart of everything PS4 and Sony PlayStation stood for, and rebranded those gamers in an own-able way that Xbox couldn’t – as "Players" .
The ‘For The Players’ campaign became the most successful campaign ever and made the PS4 Europes biggest selling console even reversing its position in the UK.
Director: Adam Berg
Campaign to launch the partnership between The Coca-Cola Company and The Ocean Cleanup.
Every year up to two million tons of plastic pollution flow from our rivers into our oceans. 80% of this plastic comes from just 1000 rivers.
That’s why The Coca-Cola Company teamed up with The Ocean Cleanup, to combine their global and logistical support on the ground with the science, technology and innovation of The Ocean Cleanup interceptor boats that collect up to 50 tons of plastic a day.
Neymar Jr. and Emily Ratajkowski battle it out against conformist uptight stiff jean wearing Zombies in a post apocalyptic futuristic world, to showcase the hyper 3D flexibility of the new Replay Hyperflex+ collection.
Director: Romain Chassaing / Solab
For Sony PlayStation’s big Christmas campaign we asked one simple question - why play on any other console when you can make the most of your life(s) on PS4?
The campaign featured a launch film, OOH and Air Bnb Partnership that gave people the chance to test drive the life of a PS4 player with their mates.
Director: Bjoern Ruehmann
The brief: Make sure everyone knows which days Prime day is on. The idea: two days of epic deals on products that you simply can’t stop thinking about - so much so that they sneak into your subconscious, infect your day dreams and boom out of nowhere appear in your reality to remind you not to forget to buy them on two very specific dates.
The day/date launch videos ran through social and digital alongside a very special music video featuring one of those tracks that once you hear it, you can’t stop singing it. Jon Batiste performing “Get out of my dreams and into my cart” a reworking of the Billy Ocean Classic.
Director: Jeff Low / Warren Fu
Who needs Dr.Who
Chase's "See what your money can do" campaign brings to life the benefits of spending, saving, and investing through the Chase app.
Chase's new film heroes the app as the portal that provides glimpses into the future where the main character has progressed towards their short- and long-term financial goals with Chase.
The Campaign is running across TV, cinema, out-of-home, social and digital.
Director: Gary Freedman
The MINI Cabrio has always represented freedom and individuality. For the launch of the new MINI Cabrio we took the ‘Always Open’ mantra, and injected it with a little attitude. In a breakaway from the classic ‘sunny’ Cabrio advertising, the campaign looked to celebrate the exhilaration of being out in the elements, reflecting the positive, open-minded outlook of MINI drivers. Challenging them to never put the roof up – whatever the weather. The integrated campaign consisted of TV, idents, print & OOH and a pocket guide book detailing anything and everything that’s new about the new MINI Cabrio.
Director: Tim Godsall / Anonymous
We are the middle children of history. Born too late to explore the earth. Too early to explore the stars. But just in time to witness a World Cup at Christmas. 2022: a monumental year in which two titans of the calendar collided.
To mark the occasion we create a rousing film that asked the illustrious question ‘Where were you in 22”?’ We also created some commemorative merch, a festive world Cup themed jumper, a game of World Cup Charades and an accompanying Festive Football Anthems album ‘Crouchy conducts the classics’ featuring Paul Potts, created by Taylor Herring with all proceeds going to Stonewall in support of their campaign to tackle LGBTQ+ oppression in Qatar.
Director: Rich Hall
Al Jazeera asked for a simple visual idea that would help them step outside of their reputation as an Arabic news channel, and demonstrate their global coverage, in order to appeal to a wider audience and range of distributors.
We created a campaign that brought together parallel AJ stories from across the world, offering a rare opportunity to demonstrate the experiences we as humanity share the world over.
The campaign went on to receive 3 Epica Awards.
For the launch of PlayStation VR we created two films that showed the breadth of games available on PSVR and how you can truly only 'Live The Game' when you immerse yourself in it on PlayStation VR.
Director: Man VS Machine
Over the years Italian fashion brand Benetton had become famous for creating ground breaking campaigns highlighting human rights issues.
But people had forgotten that they also made clothes.
Clothes for everyday people. Living real lives.
I lead creative for the pitch winning concept ‘Clothes For Humans’ that was then developed into a brand campaign. Created to reposition, refocus and bridge the gap between the brands human rights activities and the humans who wear the clothes.
The Clothes for Humans message was implemented through brand coms, Retail, POS and publishing.
Photographer: Theo Werner
Hewlett Packard and Ellie Goulding collaborated to create an interactive music video for her hit single ‘Burn’. Bringing together the work of a number of socially influential artists from around the world - graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel – to create an interactive experience that allows viewers to light up Ellie’s intimate acoustic performance at the touch of a key creating a custom experince for each viewer.
Director: Daniel Eskils / Acne
FWA Site Of The Day
The Last of Us is a Playstation game which takes place in a world of desperate choices. Your survival relies on you making impossible decisions, with ramifications so awful that you will never be the same again. The question we asked for this campaign was do you have what it takes? Could you be... The Last Of Us?
The campaign ran in cinema, TV and print with an interactive element where you could say goodbye to your loved ones by incorporating your own images and messages into a personalised trailer.
Director: Mini Vegas / Mini Vegas
For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Mission, we created a campaign that was truly 'For The Players'. To prepare eager gamers for the mission we created a series of top secret detailed blueprint assets. These assets were leaked online in various formats (gifs, videos, jpgs etc) via social networks, with each giving hints and tips that would help prepare players for when they came face-to-face with Batmans biggest nightmare.
To counter the FIFA Football games exclusive deal with Xbox we had to create a football defense campaign that would keep Players playing all football games on Playstation. As Playstation had the largest number of football game Players in the world already (31 million to be exact) we used this insight to create PS.F.C - The biggest and best football club in the world. Reinforcing the fact that if players wanted to play against other players then there was only one club they should play for - PS.F.C.
The campaign launched with a 60 second spot during the opening games of the UEFA Champions League. With each scene then edited down to create a series of idents that would run either side of every break in play.
We created our own version of the Ballon Dor with the winner receiving the coveted Golden Controller.
And we even created our own kit in collaborationwith Adidas.
The campaign was also extended into a social initiative in partnership with the F.A. in the PS F.C. Schools Cup.
Director: Glassworks
